Wake up call

I believe that ad agencies will have to evolve if they intend to survive both the frustration clients undergo during the work relationship and the threats of the economic crisis. Such frustration is caused by many ad agencies over promising when pitching for an account claiming to be the marketing arm of the client, but fall short during the actual delivery while servicing the budget. Ad agencies need to make serious efforts in truly comprehending their clients’ external and internal business and work dynamics and not just understanding and monitoring the market and its forces.
In such difficult times ad agencies have to preempt the fact that their clients are at many times forced to alter tracks.
If they don’t undergo quick evolution, then the damaging effects on the whole industry could be permanent.