Lebanon is witnessing a drastic decline in the quality of ads recently, in a country that is considered the creative hub of the Arab world. Many Lebanese talents across the region hold leading positions in international agencies and their creative work has certainly shaped and impacted the communication scene in the Arab world earning considerable recognition. For many regional clients, they prefer to work with their agency’s office in Beirut instead the one in their country to get the best outcome. However, those same clients are recently being the harshest critics of the quality of the ads they are seeing in the Lebanese market across all media channels.
I think one of the main reasons behind such a decline is caused by the global economic crisis. Heads of agencies just want to smoothly navigate through turbulent times compromising on quality instructing their teams to settle for less. But me being a victim, I say that is indeed harmful to my taste and intellect.
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