24 hours electricity supply in Lebanon!!!

Last June, the Lebanese Cabinet approved the electricity plan that was proposed by the Energy Minister which aims at ending electricity shortages by 2014. The plan calls for utilizing natural gas instead of fuel oil and for using renewable energy resources. Finally!
The Ministry of Energy commissioned a “privileged” advertising agency to launch a campaign (http://www.youtube.com/watch?v=RLBRQMsCU84). The campaign was executed by an ex-colleague of mine who I highly value his work. I would assume that the campaign had many objectives: raising awareness, giving hope to the Lebanese people by mentioning that 24 hours electricity supply will resume, and it indirectly aims at raising the necessary funds for the plan’s implementation.
Now a reality check: This summer Lebanon is probably witnessing the worst electricity shortages in recent years. Some regions are enjoying a maximum of two hours supply.
How effective was the campaign in meeting the desired objectives? Did it tell the people that the funds haven’t been secured yet? The campaign didn’t even mention that the plan might end the shortages in four years!! And what about an interim plan until we reach implementation stage (if ever the original plan materializes)?
I would say that the campaign is only able to cater to certain egos and beating on the chest of the current “Ministry of Energy,….. and all energies” in addition to a certain popular political movement.
A learning lesson in communication, if you want to achieve your communication objectives and be credible, you have to be fully transparent or else your campaign will eventually have a negative impact.